My new team members always ask me when they should create a team name and a team Facebook group. I always tell them that it depends and then suggest we explore a few scenarios.
When my team started to grow quickly in 2013 and my team members were asking a lot of questions on upline pages, I felt the need to create a group just for them that I personally moderated. I didn’t think through it, I just saw it as a solution to a challenge. I know that I wanted to ensure that they were going to get the most accurate information in a timely fashion.
You may want to create a team name once you hit your first level of leadership within your brand. Whether that is one consultant on your team or three or whatever your brand requires for you to have a title change and promotion. As you grow within your brand and learn from your upline leaders you may feel a sense of camaraderie with your team that you want to celebrate. Perhaps that’s team buttons when you attend your annual conference or a sash with your team name or even a team hashtag at convention so you can follow each other.
You may then wonder if it’s time for a team Facebook group. Do you have something to offer that the company and your upline leaders are not already providing? If you have a special way of building team morale or recognizing personal and professional accomplishments and have the time to consistently post, then a team Facebook group might be right for you.
If you create a team Facebook group, I suggest using a variety of post types. Post purposeful and product related posts along with some personality and fun posts. Those are going to get your team members to engage and grow within your brand. Post team challenges, goals, successes and promotions. Introduce new consultants and ensure they know where your page fits in the scope of their upline. Recognize birthdays and anniversaries. Give them a reason to come to the page and engage! Let them see the true leader that you are and what makes you shine.
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