I’m a brand new consultant. Now what? First, congratulations on joining the ranks of millions of Direct Sellers!
If you haven’t already, setup a training call with your mentor or upline leader. Next, make a list of the different ways of reaching your potential customers (one on one sales, catalog or Facebook party, home show, craft shows). Which ones appeals to your most? Make a list of the people you know. Don’t pre-judge whether or not they will want to purchase your product or service, just make the list. That list is your your warm market list, people who will be the first you share your excitement and new consultant announcement with. Once you notify your warm market, what do you do next? What if they aren’t interested? So many consultants find themselves in their second month in business with no one left in their warm market to talk to. I want to let you know where you can begin to build relationships and fill your funnel from the comfort of your home in your bunny slippers even at 3am.
Now that you’ve exhausted your warm market, you want to meet new people. But who and how? I suggest that new Consultants make a list of at least ten of their interests, hobbies as well as a list of what hats they wear daily such as mom, teacher, volunteer etc. These are areas you are knowledgeable in. A Rocket Science group would not be a place I’d be engaging unless I first understood Rocket Science!
One way you can begin to grow your market as a new consultant is to join Facebook groups that are relative to you, who you are and what you love. This is the slow and steady way to meet new people and grow your market. There is no overnight success promised here. I suggest joining the groups that are of interest to you. Pages you want to see in your news feed and ones where you can be a contributing member by commenting and engaging. I strongly suggest you make sure that when someone wants to learn more about you that they find your brand info in your public facing ‘About Me’ section of Facebook which should lead them to your Facebook business page. This is your funnel! Have you ever seen someone list “Consultant at Brand A” with a link directly to their corporate page? Don’t be that person!
A few groups that I actively engage in are moms, college, sorority alumnae, my hometown and social media tips group such as The Socialite Suite a community of over 26,000 direct sellers and solopreneurs. Some groups allow self-promotion and others do not. You can always learn a Pages Rules by reading their pinned post. If they allow self-promotion, follow the lead of others who are sharing information about their brand. Being an active and engaged participant on any page can turn into connections, referrals, friendships, customers and even team members. If you invest your time in your community in a genuine way, your business will grow and bloom.