Did your Direct Sales brand offer an enrollment special to become a consultant for the price of a cup of coffee? Your first thought might have been that this isn’t going to benefit your business. Here are four reasons you should jump at the chance during your next Direct Sales enrollment special offer.
Your company did the work for you
Your company created the offer, the infrastructure and the assets. They are now giving you free reign to offer the business to literally anyone with a pulse. You will never have a bigger pool of potential team members than during this type of enrollment opportunity. Before now, you only offered the opportunity to a few people a week, on your time and your schedule. You had no deadline so many of your prospects weren’t moved to action.
The price eliminates almost all objections
Do you have fence sitters? People who have expressed interest but never got off the fence. Perhaps they didn’t have money for a kit or too much on their plate. By giving them this enrollment offer, you can literally clear your fence-sitting list. At the end of the day they either will or won’t join, but the price will no longer be an objection.
Moving contacts to consultants will grow your brand recognition
Are you afraid of losing paying customers? If you are relying on past customers as your only source of income then your business has stalled. How about converting those customers to consultants and taking advantage of the enrollment offer? They are already some of your best Brand Ambassadors and brand recognition is key to growing your overall business.
Focused sponsoring process will clear the decks
When Origami Owl announce the $2 enrollment special, I saw an opportunity to turn sponsoring into a five-day Olympic sport. I grabbed the stack of Customer Contact Cards, hostess rosters and former team member lists.The five day enrollment window and low price would either move them from the fence or give me the green light to bless and release.
What were my results?
I sent out a teaser by email, text and/or Facebook messenger. That opened a door to a conversation, a door to see if Origami Owl might be right for them right now. For some, the kit was the best option for them but we never would have had that conversation if the $2 enrollment special wasn’t offered. And you know what else? Many didn’t respond, some said no and others said they’d prefer to be my retail customer. Do you know what I did get? I got twenty-seven new personally sponsored designers enrolled in my front line, many of whom then sponsored their own new team members bringing my team grand total to 46 new designers. Forty-six new business owners, forty-six holiday paychecks and forty-six lives changed. Many, for the cost of a cup of coffee.
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